REBRANDING A BUSINESS...
Aberdeen Student Show forms a major part of the annual Aberdeen Students' Charities Campaign. It is an original musical comedy extravaganza set locally, based on a well known film or musical and celebrates all things doric. It is the only show of it's kind in the UK and the students, lead by their production team, have only 5 weeks to put their production together where they then perform to sell out audiences at His Majesty's Theatre.
When the team from the 2016 production of "Michty Mia" asked us to be involved we jumped at the chance. Our designer Ali had previously performed in Student Show when he was a studying, so being able to give back and offer our design skills to help publicise the show felt like the right fit. We loved the title and, working alongside the team, we parodied the style of "Mamma Mia" and included some well known Aberdeen locations as a skyline.
Studio Four branded the entire event, creating large format posters and flyers, as well as the designs for the promotional clothing, pop up banners and social media design. The show was an incredible success, raising a staggering £102,000 for local charities, and we are delighted to be continuing to support the organisation with their 2017 production, "Sister Echt".
Along with the rest of the marketing materials we also produced the 32 page Souvenir Brochure which was on sale at each performance. You can look through a digital copy of this below.